by JK Stewart | May 18, 2026 | Strategy
Data Is Incredibly Useful. It Is Also Incredibly Dangerous. Modern fundraising runs on data. Open rates. Conversion rates. Retention percentages. Average gift values. Donor lifetime value. Recurring revenue forecasts. Heat maps. Attribution models. None of this is...
by JK Stewart | Apr 17, 2026 | Strategy
The Trap Of Chasing “Good Design” It is easy to fall in love with beautiful design. Clean typography, strong imagery, smooth animations, and layouts that feel like they belong in a high-end portfolio. Nonprofits have caught up quickly in this area, and many now...
by JK Stewart | Apr 10, 2026 | Strategy
It Starts With Good Intentions Nobody arrives at a donation page by accident. There is always a reason. Maybe it was a story that stuck, a friend who shared a link, or a moment where something finally clicked and they thought, “I should help.” That intent matters more...
by JK Stewart | Apr 8, 2026 | Strategy
The First Impression Nobody Talks About A donor rarely announces that they are evaluating your brand. They do not open a tab and think, “Now I will assess this nonprofit’s credibility, clarity, and long-term vision.” What they actually do is click a “Donate” button...
by JK Stewart | Apr 3, 2026 | Strategy
Why Monthly Giving Feels Simple On The Surface Recurring giving is often presented as the most stable and predictable revenue stream a nonprofit can build. Monthly donors create consistency. They smooth out seasonal fluctuations and reduce reliance on one-time...
