by JK Stewart | Jun 22, 2026 | Strategy
Why Donors Leave Even When They Want to Give One of the strangest realities in fundraising is that many donation failures happen after a donor has already decided to support your organization. Think about that for a moment. The hard part should be convincing someone...
by JK Stewart | Jun 15, 2026 | Strategy
Why Trust Matters More Than Almost Everything Else A lot of fundraising advice starts with tactics. Optimize your donation page. Send more emails. Segment your audience. Create urgency. Test your call-to-action buttons. None of those ideas are inherently bad. Most...
by JK Stewart | Jan 7, 2026 | Strategy
The Donation Happens In Public, The Experience Happens In Private Digital giving looks clean on the surface. A page loads. A form fills. A button clicks. A receipt arrives. From the outside, it feels efficient, modern, done. Inside the donor’s head, something very...
by JK Stewart | Sep 2, 2025 | Strategy
Why Storytelling Outperforms Statistics Storytelling is not about decoration. It is about connection. A spreadsheet of numbers might show impact, but it rarely stirs emotion. Donors give because they feel something, not because they calculate a ratio. Neuroscience...
by JK Stewart | Aug 9, 2025 | Strategy
If you’ve ever gone to open a donation envelope expecting a year-end pledge—and found a hand-written check with a sticky note attached—you’re not alone. Despite all the tech, apps, and auto-recurring options available today, many donors still give the old-fashioned...
