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The Science of Suggested Donation Amounts: Finding the Sweet Spot

The Science of Suggested Donation Amounts: Finding the Sweet Spot

by JK Stewart | Sep 14, 2025 | Strategy

Why Suggested Donation Amounts Deserve Serious Attention When you think about donation strategy, it’s easy to obsess over campaigns, email subject lines, or social media reach. But the quiet powerhouse on your giving page is something deceptively simple: the suggested...
The Psychology of Giving: How to Inspire Larger and More Frequent Donations

The Psychology of Giving: How to Inspire Larger and More Frequent Donations

by JK Stewart | Aug 12, 2025 | Comparisons, Strategy

Donations rarely happen in a vacuum. Whether a supporter gives once or becomes a long-term contributor is shaped by subtle psychological cues, emotional triggers, and the way your nonprofit frames its mission. Understanding the psychology of giving can help you...

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