by JK Stewart | Apr 6, 2026 | Strategy
Why Longevity Matters More Than Launch Day Most donation flows are built like a campaign landing page, not like infrastructure. They are designed to perform this month, maybe this quarter, and then quietly decay as new tools, expectations, and donor behaviors evolve....
by JK Stewart | Dec 26, 2025 | Strategy
Why Monthly Donors Are Playing A Different Game Monthly donors are not annual donors divided by twelve. That assumption quietly undermines retention. When someone commits to recurring giving, they are not just choosing convenience. They are choosing proximity. They...
by JK Stewart | Oct 8, 2025 | Strategy
Why Fundraising Technology Is Evolving The fundraising landscape is changing faster than ever. What worked five years ago—static donation pages, generic email appeals, and one-size-fits-all campaigns—no longer cuts it. Donors now expect seamless digital experiences,...
by JK Stewart | Oct 3, 2025 | Strategy
Why Seasonal Giving Is Only the Beginning Seasonal campaigns—year-end appeals, holiday drives, Giving Tuesday pushes—are powerful moments that ignite generosity. But too many nonprofits treat them as isolated events, missing the chance to turn a burst of seasonal...
by JK Stewart | Oct 2, 2025 | Strategy
Why Micro-Campaigns Matter Major appeals and year-end campaigns get most of the attention in nonprofit fundraising. But what happens in between those peaks determines whether your donor base stays warm or goes cold. Micro-campaigns—smaller, targeted efforts designed...
