by JK Stewart | Feb 20, 2026 | Strategy
The Shortcut Nobody Notices Until Donors Do Operational shortcuts rarely start as a problem. They start as survival. A team is short-staffed. A system is clunky. A deadline is looming. A workaround saves ten minutes. Inside the organization, that shortcut feels...
by JK Stewart | Feb 18, 2026 | Uncategorized
The Intuition That Sounds Right And Feels Wrong On paper, “more touchpoints” sounds thoughtful. More emails means more care. More reminders means more attention. More follow-ups means more gratitude. That logic feels responsible, even donor-centric. And yet, donors...
by JK Stewart | Feb 16, 2026 | Strategy
When Measurement Quietly Shapes Behavior Most fundraising teams do not wake up intending to create bad donor experiences. They wake up intending to hit goals. Revenue targets. Retention benchmarks. Campaign dashboards. Board-ready charts. Metrics feel neutral....
by JK Stewart | Feb 13, 2026 | Strategy
The Assumption That Quietly Breaks Fundraising Most fundraising teams are smart, mission-driven, and deeply invested in their work. That is exactly why they overestimate what donors understand. When you live inside a system every day, the logic feels obvious. The...
by JK Stewart | Feb 11, 2026 | Strategy
Why Personalization Sounds Great Until It Feels Creepy Personalization has a branding problem. In theory, it promises relevance. In practice, it often triggers suspicion. Donors do not mind being understood. They mind being anticipated in ways they did not invite....
