by JK Stewart | Jan 6, 2026 | Strategy
Segmentation Used To Be Simple For a long time, donor segmentation meant a spreadsheet and a few filters. Age. Zip code. Giving history. Maybe major donor versus everyone else. Clean. Familiar. Comforting. It also stopped working years ago. Not because demographics...
by JK Stewart | Jan 5, 2026 | Strategy
The Quiet Moment After Someone Clicks Give Someone just donated. The form closed. The confirmation screen appeared. Their phone buzzed with a receipt. On the surface, the transaction is complete. Money moved. Mission funded. Box checked. But psychologically, the most...
by JK Stewart | Jan 2, 2026 | Strategy
Most donor engagement plans quietly borrow from sales playbooks. More touches. More urgency. More reminders that time is running out. It works in short bursts. It fails over time. Donors do not want to be pushed. They want to be led. A donor engagement ladder is not...
by JK Stewart | Jan 1, 2026 | Strategy
The Emotional ROI of Giving: What Donors Really Value Giving is not a stock purchase. Nobody donates because they ran a spreadsheet and discovered charity has an 11.2% annual return. They donate because something inside them clicks, softens, sparks, or steadies. They...
by JK Stewart | Dec 31, 2025 | Strategy
The Donor Journey Reset: A Fresh Start Without Begging A donor goes quiet and your team does the nonprofit equivalent of staring at your phone, wondering if you should double-text. You wait a little. You send a “We miss you” email. You run a year-end campaign. You...
