Donor Retention 101: Keep the Givers You Already Have

Donor Retention 101: Keep the Givers You Already Have

Why Donor Retention Matters Donor retention is one of the most overlooked strategies in nonprofit fundraising. Organizations often pour energy into acquiring new donors while neglecting the ones who already believe in their mission. Yet retaining even a fraction more...
How to Build Donor Trust in the Digital Age

How to Build Donor Trust in the Digital Age

Why Trust Matters More Than Ever Trust is the foundation of every gift. In today’s digital-first world, donors can give from anywhere with a single click. That convenience also brings hesitation. People wonder if their money will really be used well, if fees are fair,...