by JK Stewart | Dec 25, 2025 | Strategy
Every nonprofit has a story. Most of them are good. Some are even powerful. The problem is not quality. It is timing. When a donor’s understanding of your work is stuck in the past, generosity slows down. Not because they stopped caring, but because the story they are...
by JK Stewart | Dec 24, 2025 | Strategy
Donor fatigue rarely comes from the number of appeals. It comes from how those appeals feel. Most nonprofits assume the solution is restraint. Send fewer emails. Run fewer campaigns. Go quiet for a while and hope goodwill regenerates on its own. That instinct is...
by JK Stewart | Dec 23, 2025 | Strategy
Most nonprofits think donor loyalty is created by big moments. The gala. The campaign launch. The year-end email that took six weeks to approve and still somehow feels stiff. That mindset is why retention numbers stay stubbornly mediocre. Real loyalty is quieter. It...
by JK Stewart | Dec 22, 2025 | Strategy
The Five-Second Reality Check Most nonprofit websites are built like a scrapbook: heartfelt, busy, and full of “stuff.” Donors do not experience it that way. They experience it like a drive-by. They land, they scan, they decide. In about five seconds, they form a...
by JK Stewart | Dec 19, 2025 | Strategy
Predictability Is the Emotional Shortcut to Trust Donors crave stability. They might not announce it. They might not write it in the memo line. They definitely don’t email your team saying, “Hey, could you please be more predictable?” But their behavior exposes it...
