by JK Stewart | Sep 24, 2025 | Strategy
Why Neuroscience Matters in Fundraising Fundraising is often framed as an art of storytelling and relationship building. While that is true, there is also hard science behind why people give. Neuroscience offers insights into how the brain processes generosity,...
by JK Stewart | Sep 21, 2025 | Strategy
Why Donor Surveys Are Worth Your Time Many nonprofits fear surveys will annoy their supporters. In reality, when crafted well, donor surveys make people feel valued. Asking for input shows donors they are more than a transaction. They become participants in the...
by JK Stewart | Sep 20, 2025 | Strategy
The Problem with Relying on Year-End Appeals For decades, nonprofits have leaned heavily on December giving. Donors are generous during the holidays, tax deadlines loom, and the cultural push toward generosity peaks. But depending only on year-end campaigns is like...
by JK Stewart | Sep 16, 2025 | Strategy
Why Analytics Matter More Than Instinct Nonprofit leaders are often driven by passion, but passion without data can lead to guesswork. Analytics provide the map that shows where you are losing donors, which campaigns actually work, and what strategies build long-term...
by JK Stewart | Sep 15, 2025 | Strategy
Why a Donor Lifecycle Plan Matters Nonprofits often celebrate the first gift but then struggle to keep supporters around for the long haul. A donor lifecycle plan changes that. It is a framework for guiding supporters from their very first interaction with your cause...
