by JK Stewart | Nov 12, 2025 | Strategy
Why a Button Deserves More Strategy Than a Billboard If you think your donate button is just a piece of website furniture, you’re already losing donors. That little rectangle of color is your conversion engine. It’s the moment where belief becomes behavior. The spot...
by JK Stewart | Nov 11, 2025 | Strategy
The Places You’re Losing Donors (and Don’t Even Know It) Every nonprofit loves to talk about the donor journey. You know the slides — awareness, engagement, donation, retention. Clean, linear, and totally disconnected from reality. In truth, donor journeys look less...
by JK Stewart | Nov 5, 2025 | Strategy
When “Good Intentions” Create Bad Donor Experiences You’d think that if everyone in your organization believes in the mission, the donor experience would automatically be consistent. But walk into any development office and ask five people what your fundraising...
by JK Stewart | Oct 15, 2025 | Comparisons, Strategy
If your nonprofit’s website “looks fine on mobile,” that’s no longer enough. The era of mobile-first fundraising isn’t about shrinking desktop pages—it’s about designing giving experiences that start with the donor’s hand, not their mouse. More than 70% of online...
by JK Stewart | Sep 12, 2025 | Strategy
QR codes offer a bridge between the physical and digital worlds by letting potential donors capture a moment and complete a donation without typing in URLs or searching through menus. When someone sees a poster, pamphlet, or physical display with a QR code, one scan...
