More Emails Don’t Mean More Loyalty

More Emails Don’t Mean More Loyalty

The Instinct Makes Sense When results stall, the instinct is predictable. Send more emails. Stay top of mind. Increase touchpoints. Keep donors engaged. It feels logical. More communication should lead to more connection. In reality, it often leads to something else....
The Myth Of “Engagement” In Modern Fundraising

The Myth Of “Engagement” In Modern Fundraising

Engagement Sounds Impressive. It Just Doesn’t Mean What You Think. Engagement has become one of those words that shows up everywhere. Board meetings. Marketing reports. Strategy decks. It feels like progress. It feels like momentum. More likes. More comments. More...