by JK Stewart | Sep 21, 2025 | Strategy
Why Donor Surveys Are Worth Your Time Many nonprofits fear surveys will annoy their supporters. In reality, when crafted well, donor surveys make people feel valued. Asking for input shows donors they are more than a transaction. They become participants in the...
by JK Stewart | Sep 20, 2025 | Strategy
The Problem with Relying on Year-End Appeals For decades, nonprofits have leaned heavily on December giving. Donors are generous during the holidays, tax deadlines loom, and the cultural push toward generosity peaks. But depending only on year-end campaigns is like...
by JK Stewart | Sep 15, 2025 | Strategy
Why a Donor Lifecycle Plan Matters Nonprofits often celebrate the first gift but then struggle to keep supporters around for the long haul. A donor lifecycle plan changes that. It is a framework for guiding supporters from their very first interaction with your cause...
by JK Stewart | Jul 17, 2025 | Strategy
You don’t need a bigger audience. You need a smarter strategy. Chasing new donors feels productive. But often, the real gold is buried in your existing list—people who already care about your cause, already gave once, and are just waiting for a nudge toward something...
by JK Stewart | Jul 16, 2025 | Strategy
If someone handed you $100 today, you’d say thank you. But what if someone offered you $10 a month, every month, indefinitely? Most people would pick the hundred. It feels bigger. Flashier. More generous. But here’s the truth that smart nonprofits already know:...
