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The Hidden Gold in Your Donor List: Who’s Ready to Go Monthly?

The Hidden Gold in Your Donor List: Who’s Ready to Go Monthly?

by JK Stewart | Jul 17, 2025 | Strategy

You don’t need a bigger audience. You need a smarter strategy. Chasing new donors feels productive. But often, the real gold is buried in your existing list—people who already care about your cause, already gave once, and are just waiting for a nudge toward something...
Why $10/Month Donors Are More Valuable Than $100 One-Timers

Why $10/Month Donors Are More Valuable Than $100 One-Timers

by JK Stewart | Jul 16, 2025 | Strategy

If someone handed you $100 today, you’d say thank you. But what if someone offered you $10 a month, every month, indefinitely? Most people would pick the hundred. It feels bigger. Flashier. More generous. But here’s the truth that smart nonprofits already know:...
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