by JK Stewart | Dec 5, 2025 | Strategy
If you run a nonprofit, you probably track donor retention rates. But too often you miss what really matters — the final 90 days before a donor silently slips away. That window — what I call the “Donor Breakpoint” — is where feelings erode, trust wobbles, and absence...
by JK Stewart | Nov 26, 2025 | Strategy
Engagement Isn’t a Spreadsheet Problem. It’s a Signal Problem. Most nonprofits track donor engagement like they’re building a rocket: too many indicators, too many dashboards, and way too many moments where someone asks, “Wait… which report is the real one?”...
by JK Stewart | Nov 25, 2025 | Strategy
The Secret Isn’t More Donors. It’s More Momentum. Most nonprofits think retention is a long game. A slow burn. Something that happens after years of careful cultivation. And sure, long-term trust matters. But if you know where to focus, you can create a major lift in...
by JK Stewart | Nov 5, 2025 | Strategy
When “Good Intentions” Create Bad Donor Experiences You’d think that if everyone in your organization believes in the mission, the donor experience would automatically be consistent. But walk into any development office and ask five people what your fundraising...
by JK Stewart | Nov 3, 2025 | Strategy
The Problem with “Tactics First” Fundraising If you’ve been in nonprofit marketing long enough, you’ve heard it all: keep your emails short, use more exclamation points, and always add a deadline. These rules come from a place of fear — the fear that attention spans...
